“Breastfeeding is increasingly an issue for employers because of changing demographics and labour force participation patterns. Establishing a work environment supportive of breastfeeding by maternal employees can have direct bottom line benefits."

J.Smith, Australian Centre for Economic Research on Health 2009

The Business Case

Many employers recognise that helping employees balance the demands of work and family results in a happier, more productive workplace. Flexible work options, paid parental leave, child care facilities, adoption assistance, domestic leave to care for elderly parents or sick children, school holiday programmes, leave without pay, partial retirement etc. are now commonplace in many workplaces as organisations respond to the changing needs of their workforce.

Here's a few facts to consider:

  • Women with infants and children under three years of age are the fastest growing segment of today's labour force. 
  • 37% of New Zealand women with children under one year of age are in the workforce. 
  • Workplace support is critical for mothers returning to work if they are to successfully continue to breastfeed.


Comply with the legislation: Regardless of the size of your organisation, Certification will ensure you meet all the legislative requirements with ease. Certification makes a public declaration of your compliance while gaining recognition both internally and externally.
Save time:Certification will provide a framework which will allow you to efficiently and effectively address all the issues involved in employing breastfeeding employees. It will give you access to an international best practice standard, detail actions required and provide templates, tips and guidelines on meeting the requirements of a breastfeeding friendly workplace.
Save Money:Registering for Certification will provide you with all the information, resources, research and ‘how-to’s for being breastfeeding friendly. Avoiding costly mistakes and mismanagement of potentially sensitive issues.
Add Value:Gain competitive advantage from your breastfeeding friendly workplace by more than simply complying with the legislation. Certification will give you the edge by implementing best practice and ensuring you are an employer of choice.
Quality Assurance: Through an independent audit, your organisation can assure its employees and stakeholders that a recognised best practice standard (EEO Trust endorsed) has been met, giving your organisation's initiatives  credibility.




1 CLC Employee Engagement Survey in EEO Trust Family Worklife Balance, 2007
2 Galtry, J. Suckling and Silence: The costs and benefits of breastfeeding. Feminist Economics, 3,(3) 1997

See also the Business Benefits of Being Breastfeeding Friendly